
Phone calls remain an essential line of communication between customers and businesses, especially small businesses. According to research by Bright Local, 60% of small business customers would rather call the business than email (16%) or stop by in person (15%). Having reliable phone systems with reputable services and legitimate business phones is just as important in the other direction, with customers answering those calls 69% of the time. That said, your business can’t use this continued preference for phone calls without a phone system that both you and your customers can trust to be reliable, secure, and convenient. In 2022,